Experience Education brand refresh makes ‘school travel simpler’

The provider said the move strengthens its “commitment to making school travel simpler, more consistent and more impactful”. 

The change aims to align its five brands more closely which cover curriculum tours, ski trips, sports tours, expeditions and UK activity centres.

Managing director, John Upton said: “Our new identity and new websites bring greater clarity, consistency and support to schools, making it easier than ever to plan meaningful experiences for young people.”

Experience Education brands offer a real mix

In total, the group has five brands which offer trips to more than 1,000 destinations and have more than 50 years’ combined expertise in educational travel. 

They are: 

• Travelbound –  which runs curriculum‑led learning experiences in the UK and overseas as well as bespoke music tours. Travelbound also owns the Château du Molay in Normandy. 
• SkiBound – which offers supported school ski trips for all abilities. Destinations include France, Austria, Japan and Canada. 
• Edwin Doran Sports Tours – international sports tours combining competitive fixtures with cultural exploration. The trips range from football tours in Lake Garda to netball tours in Malawi. 
• MasterClass – affordable European football tours and multi-sports events. It runs tours linked to the MasterClass Lisbon Football Youth Cup as well as football tours with Wolverhampton Wanderers. 
• World Challenge – global expeditions that build resilience, leadership and personal growth. They include Cultural Discovery school trips such as Morocco, Sri Lanka and Albania. 
• JCA Adventure – UK activity residentials focused on confidence, teamwork and life‑skill development. There are three activity centres: Condor Hall in Shropshire, Croft Farm Waterpark in Gloucestershire, and Château du Molay in Normandy. 

Along with the Experience Education parent brand the change also sees Travelbound, SkiBound, Edwin Doran and JCA all unveiling newly redesigned websites, a move that the travel group said offers clearer navigation, consistent planning and safety information, reducing complexity and giving teachers greater clarity and confidence at every stage.

Experience Education said central to its refreshed identity is the belief that learning doesn’t just happen in classrooms, but by students being somewhere. 

MD John Upton added: “‘Where learning is lived’ isn’t just a message; it captures the heart of what we do. Teachers tell us that the experiences their students remember most are the ones that happen out in the world.”