European Study Tours rebrands as Esto

The company has said it is entering a new chapter with a new name, brand identity and renewed focus on working with teachers to create bespoke trips for students. 

Referencing an increase in interest from schools to plan experiences that “deliver measurable educational value alongside enrichment opportunities for pupils”, the team behind Esto emphasise the importance of collaboration, flexibility and connection.

The Blackpool-based tour operator offers a variety of experiences for primary and secondary schools as well as colleges, from curriculum-focused tours to wider cultural and experiential learning opportunities across Europe and worldwide. 

Esto runs everything from cultural and enrichment trips to Paris and history trips to Berlin to art and design trips to New York and psychology itineraries in London. 

Steve Hougham, head of brand and insight at Esto, said: “School travel becomes magical because of the people you’re with — both during the journey and in the planning. Nothing compares to trips shaped by genuine collaboration, personal insight and shared ambition for what students can experience and achieve.

“Teachers increasingly want trips that deliver meaningful educational value while also reducing the pressure that comes with organising them. That’s why Esto is built around relationships. We work with teachers to create experiences that feel uniquely theirs rather than a one-size-fits-all itinerary.

“Well-designed educational trips can play an important role in building confidence, cultural awareness and engagement with learning. We don’t just sell trips — we listen, collaborate and support teachers every step of the way.”

The new Esto website features destination inspiration, trip ideas, educational resources and direct access to the team. 

Esto’s sales manager Steph Drysdale said that the team “takes the time to really understand teachers, their students and what they want their trip to achieve.”

She added: “We see ourselves as an extension of the schools we work with, helping to shape experiences that feel truly exceptional and memorable.”