Drusillas has over 100 species of animal including penguins, monkeys, lemurs, meerkats, sloths, camels and flamingos, as well large play areas, Hello Kitty Secret Garden and a new three ride attraction Go Safari!
Itinerary: Business Studies visit
Provider: Drusillas Park, Alfriston, East Sussex
Subject: Business Studies
Key Stage: 4
Talk and tours are offered on term time weekdays from September to mid-May.
Its main target market is families with children aged under 11, however as a leading visitor attraction that gains 375,000 visitors per year it makes an excellent case study for students studying business and tourism.
10am: Groups are met and given an introductory talk, followed by a tour of the animal collection including the walk-through bat, lemur and lorikeet enclosures. During the tour business aspects of Drusillas are discussed, such as meeting customer needs, internal marketing, secondary spend, interpretation and interactives.
11am: Students are shown the play areas (although unfortunately these are strictly for under 12s!), and this time can also be used for a break and a snack.
11:20am: A PowerPoint presentation is shown in the Discovery Centre on the school’s chosen topic, which could be business studies, customer service, marketing or computer science & ICT. Drusillas offers key talks but can adjust and adapt these to meet educational needs. Information included could be visitor numbers, ownership, functional structure, target market, competitors, marketing methods, Google analytics, e-commerce and social media, meeting customer’s needs, assessing customer feedback and more. Presentations are accompanied by a variety of handouts that can be taken away.
12pm: Question and answer session followed by the opportunity for a close-up encounter with some of Drusillas’ residents. This could be a snake to start with followed by a chinchilla, cockroach or even an armadillo. Pupils can touch the animals if they want and this is always a popular slot.
12:20pm: Lunch in one of the cafes or packed lunch in the picnic areas.
12:40pm: Time for some rides. Students are welcome to try out rides such as the Hippopotabus, Flying Cheetahs and Safari Express in the new Go Safari! area.
1pm: End of visit. And if any further questions arise the education 0fficers can always be contacted by teachers post-visit.