A new permanent digital immersive arts experience is set to open in London this autumn. 

Frameless digital immersive art experience


The new experience invites visitors to ‘step into’ a host of iconic masterpieces.

It’s described as a ‘unique and interactive digital interpretation of iconic masterpieces from artists such as Cezanne, Kandinsky, Monet, Canaletto, Rembrandt and Klimt’. 

Visitors won’t simply be looking at paintings, they’ll be ‘in them’ as part of the experience, thought to be the biggest of its kind in the UK. Frameless will open on Friday 7th October and tickets are now on sale. 

The four galleries will explore different themes:  

  • Beyond Reality: travel beyond the boundaries of reality and discover iconic artworks that explore other worlds, dreams and the surreal. Artworks include Garden of Earthly Delights by Bosch and The Tree of Life by Klimt, with additional artworks from Munch, Arcimboldo, Lowinsky, Rousseau, Dali and Ernst.
  • Colour In Motion: by Monet and by Signac, with additional artworks from Van Gogh, Seurat, Morisot and Delauney.
  • The World Around Us: step into landscapes, cityscapes and seascapes that capture the beauty of our world. Artworks include Avenue at Chantilly by Canaletto, with additional artworks from Rembrandt, Monet, Rubens, Turner, Friedrich and Ruysch.
  • The Art of Abstraction: wind through a maze of colour, shape and form to discover the pioneers of abstract art. Artworks include Yellow, Red, Blue by Kandinsky and Composition in Red, Yellow, Blue and Black by Mondrian, with additional artworks from Klimt, Malevich and Klee.

Scott Givens, chief creative officer for Frameless, said: “Prepare to step into a new and incredible world of immersive arts at Frameless this September. Leading the way as a new generation of digital art experience, Frameless has been brought to life by an ensemble of experts and world-class technology to create a one-of-a-kind experience - I can’t wait for the world to see it!”

There’s a special group entry rate for schools and teachers can email schools@frameless.com. For more information go to www.frameless.com