Secondary schools are being encouraged to sign up to the Design Museum and Deutsche Bank’s national design challenge, which offers young people the chance to work with industry experts.

Design Ventura 2019

Pupils making final preparations at last year’s Design Ventura Pitching Day.

London-based designer Yinka Llori has set this year’s brief, which involves pupils working as a small team to design a product to be sold in the Design Museum’s shop.

Design Ventura 2020 invites teams of students to come up with a product that improves everyday life by addressing a social, educational or environmental issue and retails for around £10.

Students are encouraged to consider suitability, to think about the life cycle of their product, the material and manufacturing processes, and the impact on the environment. 

Ten shortlisted teams will be invited to Deutsche Bank’s London head office to pitch their ideas to a panel of expert judges, including Yinka Llori, a senior Deutsche Bank employee and the Design Museum’s head of retail.

The winning team will be selected to develop their designs with a professional agency before their product is manufactured and sold in the Design Museum’s shop. You can watch the full brief below:

Designer Yinka Llori said: “I wish I’d had a programme like Design Ventura when I was younger. I am here now but the young people behind me, they are the future of the industry, the future of design.

“We need to nurture that talent and support and encourage those young people and let them know that you can make a career out of design.”

Fiona MacDonald, head of learning at the Design Museum, said: “We are delighted that Yinka Llori is this year’s Design Ventura brief setter. Design Ventura aims to bring the business of design to life and inspire young people with a passion for design.

“As an artist and designer who works across disciplines, from designing chairs to skate parks, we feel that Yinka Ilori’s colourful and playful work will really inspire the students taking part in this year’s programme.” 

The deadline for competition entries is 24th February 2021. The shortlisted schools will be announced on 5th March 2021 and winners will be revealed at a celebration event on 22nd April 2021.

Design Museum’s school programme

There are a variety of workshops available onsite at the museum which support the National Curriculum for Design and Technology and are tailored for Key Stages 2, 3, 4 and 5.

Whether it be a hands-on design session where pupils can handle objects and come up with their own concepts, or a digital workshop (limited) which allows young people to learn how to use the software to create a design response to a user brief, there is plenty to choose from. You can find out more information about school visits here.

You can find more information about the upcoming competition at