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Cadbury World opens interactive 4D cinema

Date Posted: 27/06/2014

School children on a trip to the Birmingham attraction can embark on a Chocolate Adventure in its new zone.

4D Chocolate Adventure features a 4D interactive cinema experience which introduces children to a host of familiar Cadbury characters.

School groups experiencing the 4D film will be given the feeling of diving into a pot of melted Cadbury Dairy Milk chocolate, riding the Crunchie Rollercoaster and taking to the skies in a Cadbury Creme Egg airship piloted by the Caramel Bunny.

Seating 60, the auditorium offers a full 4D experience including motion seats, surround sound and effects. 

The new zone also has a number of interactive digital games including a ‘Joy-O-Meter’ and ‘chocolate tracing’ game. Pupils can also have a go at creating their own futuristic bar of virtual 3D Cadbury chocolate featuring new ingredients including glow in the dark chocolate and ever-morphing fondant.

For more information visit

School Travel Organiser's Guide